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Title : Commodification of design, business fluency and prototyping policy / Jess McMullin / Episode 21
Description : How do we design and prototype something complex like policy? Jess McMullin shares his experiences on this topic. We also touch on the topic of everyone starting to adopt design tools and approach also known as the commodification of design. Finally we talk about the need for designers to become more fluent in the business language. To close off Jess invites you to comment on what designers can to in order to work on solving better problems.

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EPISODE GUIDE
1:47 - First encounter with Service Design.
6:45 - How much will design be commodified?
15:12 - How can we develop business fluency?
23:18 - How can we prototype policy?
32:39 - Big question: How can we solve better problems?

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Duration : 35:12
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